Portfolio
For over a decade, I’ve teamed up with small business owners to make their digital dreams a reality. From stunning websites to Google My Business magic and powerful ad campaigns, it’s their success stories that shine here. Through our collaboration they’ve achieved impressive goals, from increased website traffic to a surge in quality leads and remarkable brand awareness.
Dive in and discover each project’s inspiring journey toward streamlined, supercharged online marketing that inspires confidence for our clients and their customers, too.
Byhalia Area Arts Council
Website Upgrade and Local SEO Optimization
The Byhalia Area Arts Council faced a digital challenge with their decade-old old website. I partnered with them to transition from their informational site into a newer, modern design that would drive user action, making it both more user friendly and effective. We did this with clear CTA buttons that featured dynamic verbs like “Learn,” “Discover,” and “Donate.”
Additionally, we introduced innovative features to increase membership donations. This included a digital artist roster, which provided added benefit for members, served as an online portfolio for artists, and created rich SEO-optimized content for the site. We also claimed and optimized their Google My Business (GMB) profile to ensure SEO-friendly information. Monthly posts were added to boost visibility, activity, and interactions, ultimately resulting in a more vibrant and engaging online presence for the Byhalia Area Arts Council.
Click to See the MDM Results Versus Original Website
Kevin Stroud
Website Creation for Global Audiences
Kevin Stroud, an award-winning Nashville songwriter, embarked on a journey to enhance his online presence. While internationally recognized for his blues guitar prowess, Kevin was ready to invest in his professional songwriting career. He was active on social media, regularly sharing his original demos, but he needed a professional website to promote his music and serve as a digital EPK for international booking agents, specifically targeting European and South African festival audiences.
With Merit Digital Marketing, I designed a clean, user-friendly website that prioritized mobile accessibility, technical SEO optimization, and avoided the need for complex coding. This website not only aligned with Kevin’s unique personality and musical style, but it was also tailored to engage international audiences.
Today, Kevin uses this website to network professionally in Nashville and beyond, reaching out to licensing companies, festival bookers, and potential songwriter collaborators.
Tennessee Shakespeare Co.
Digital Marketing & Social Media Management
As an employee of TSC, Merit saw there was an opportunity to grow a loyal audience online as strong as the ones that packed the theatre’s seats. Over two years of content creation, she created the non-profit’s brand kit, curated all their online media, and grew their social on following on Facebook & Instagram by a 25% increase.
She also launched several email marketing campaigns to re-target audiences and develop new opportunities for online community interactions. Click to see the comprehensive marketing case study.
Monique Scrip Coaching
IG Digital Strategy & Social Media Management
Monique Scrip is a Memphis lifestyle coach dedicated to empowering her clients to level up their impact and income. With tons of valuable content but not enough hours in the day for marketing, she teamed up with Merit and 2x’d her IG engagement within the first 60 days by repurposing content and posting consistently.
Faith Inspired Training
Website Design & Rebuild
F.I.T owner April Carpenter knew she needed a website and had all the tools needed to complete the job but no time to do so in between running a studio and teaching classes. We tackled this project for her and gave the site a much-needed update to match her social media marketing branding. Now clients can easily sign up for the soonest step class on this site that provides a consistent experience with F.I.T.’s other online profiles.
AB Jets
Digital Strategy & Social Media Management
The high-flying team at AB Jets needed a branding upgrade as they expanded operations from their locations in Nashville and Memphis to their new hanger in Atlanta. We helped by creating a social media management system and by solidifying their digital marketing visuals for a more streamlined, professional look on their social media profiles.
Vanderbilt University
Digital Marketing Boot Camp Portfolio
A few projects completed as a student in VU’s Digital Marketing Bootcamp online program. Over 16 weeks, Merit spent countless hours gaining skills in online marketing, SEO analysis, web design, paid search, and more. This is one of her favorite projects while in the Winter 2021 cohort.
